Vancouver 2010 Olympic Death-Predictions come true

Just days before opening the Olympics 21 year old luger, Nodar Kumaritashvili told his father he will either “win or die.”

Nodar called his father days before the Olympics and told him the fear he was experiencing of the “lightening-quick track-believed to be the fastest in the world” at the Vancouver 2010 Olympics.

The cause of Nodar’s death was a direct result of losing control of the sled. In the trial run he came late out of curve 15 and was unable to come back to make it safely into curve 16. It has been concluded that this accident was not a result of a faulty track. The technical officials of the FIL stated they retraced the path of the athlete and concluded “there was no indication that the accident was caused by deficiencies in the track.”

Luging is an extreme sport and like any extreme sport there will be associated risks involved. These athletes can reach speeds of up to 160km and hour; Nodar was at 144km when his accident occurred. These high speeds can knowingly lead to serious accidents and fatality. Nodar is the most recent fatality that occurred in preparation for the winter Olympics, and fourth in Olympic history.

Nodar was honoured in the opening ceremonies with words of kindness and a moment of silence. Approximately 16,000 people were there to witness the opening ceremonies and pay their respects in the moment of silence.

By Jordan Zebedee and Jami Van Grootel

News Release on Gallery Artplus

A news release should the first document in a media kit. This document must include a title of the event or topic the media kit is constructed for. Then the time and place of the event. It should also include names of people running the event and then a brief summary concluding the news release.

Once the news release is complete it should be stated with a symbol -30- to show the end of the news release. At the bottom of the release it should include all contact information for the event and company putting on the event.

Backgrounder on Gallery Artplus

A backgrounder should come second in the media kit as supporting background information on the organization or event. This document helps to make the reader become more aware of the cause and history of the organization.

Basically this document gives the reader a brief biography on the company and additional information the company may have on the events that have been put on in the past. Then the backgrounder should include a brief summary of the company or event depending on what the media kit is based on.

Example of content for a backgrounder:

Being in the Graphic Design and Print Industry industry for over 30 years, Gallery ArtPlus is a new portion of the ArtPlus brand. Housed in the newly renovated ReVue Design Studio at 54 North Front Street in Belleville, Gallery ArtPlus has been a great success.

Gallery ArtPlus welcomes the public to come in and discover fine art in all of its forms and mediums. Gallery ArtPlus showcases local and national artists with a new and modern venue for displaying their fine art, sculptures, blown glass, cut glass, and jewelry. Gallery ArtPlus features a full gallery along with a gallery shop on the second floor. The gallery shop offers many items from Artwork, pottery, handcrafted jewelry and glasswork is elegantly displayed throughout both of these levels.

At ReVue Design and Gallery ArtPlus, creativity is believed to be a way of life, blended with state of the art technology, the gallery embodies the virtual presence for all represented artists. The virtual gallery will be online at www.galleryartplus.com. As well all Past exhibits, current exhibits, future exhibits, extended artist portfolios, artist bios and workshop announcements are all offered online for your convenience. The Gallery provides art for all ages to view as well as, private classes, Guest Artist Workshops for our youth and adults.

Each month Gallery ArtPlus showcases a new artist with a gallery opening. This event is open to the public and gives the artists an opportunity to meet and greet the general public. This event also offers complimentary wine as well as finger foods. The venue is consistently changing each month to accommodate the new exhibits.

Gallery ArtPlus is also involved in social media. You can find Gallery ArtPlus on facebook, twitter and blogger. For additional information feel free to stop in the Gallery and see for yourself the beautiful venue with outstanding mixed media sculptures, paintings, blown glass and much more. Whether you are a new visitor, art enthusiast or curious mind you are always welcome to enjoy the stimulating and relaxing atmosphere.

Media Kit Fact Sheet on Gallery Artplus

A media kit is made up of three components a fact sheet, backgrounder and news release. All three components must be consistent to the company or event. The three documents must not repeat each other.

A fact sheet should include the following information. The companies mission statement, vision and goals of the organization or event. The fact sheet should include a list of guest speakers, names of people organizing the event or even artists that are supporting the event. Any additional information such as company contact information and social media outlets of the company event or organization.

Here is an example of content for a fact sheet:

Mission statement:

To be professional and offer the best atmosphere for all artists and visitors to Gallery ArtPlus.

Vision:

Believing that creativity is a way of life, blended with state of the art technology. Gallery ArtPlus believes in providing the virtual presence of all past, current and future artists.

Our Goal:

To provide art for everyone including private classes, Guest Artist Workshops for our youth and adults.

The Artists

• Bourdon, Marc from Belleville, Ontario

• Brownridge, Eleanor Nottawa, Ontario

• Cain, Wendy Belleville, Ontario

• Conway, Linda Cherry Valley, Ontario

• Csafordi, Andrew Bloomfield, Ontario

• Gauthier, Thairsa Picton, Ontario

• Hutchinson, Elizabeth Carrying Place, Ontario

• John, Tracy Harrowsmith, Ontario

Gallery Shop:

Most of all art displayed in the gallery is for sale as well as the gallery shop located upstairs offers unique items including art cards, jewelry, pottery, textiles, glassware and polished wooden pieces.

Social Media:

Twitter: https://twitter.com/GalleryArtplus

Blog: http://galleryartplus.blogspot.com/

Facebook: www.facebook.com Gallery ArtPlus

Gallery ArtPlus

Located at 57 North Front St. Belleville Ontario, Gallery ArtPlus is an art gallery that displays several local and national artists. These artists use many different types of mediums of art from blown glass to sculptures to fine art. As well Gallery ArtPlus showcases a new artist every month with a themed gallery opening.

This event is open to the public and gives the artists an opportunity to meet and greet the general public. This event also offers complimentary wine as well as a mixture of foods for casual dining. The venue is consistently changing each month to accommodate the new exhibits.

Gallery ArtPlus is set upon a mission statement believing that creativity is a way of life, blended with state of the art technology. Gallery ArtPlus believes in providing the virtual presence of all past, current and future artists.

You can find Gallery ArtPlus on facebook, twitter and blogger. For additional information feel free to stop in the Gallery and see for yourself the beautiful venue with outstanding mixed media sculptures, paintings, blown glass and much more. whether you are a new visitor, art enthusiast or curious mind you are always welcome to enjoy the stimulating and relaxing atmosphere.

Brand Analysis on Steam Whistle Brewery

It all started with three men with a dream. A dream to become owners of their own brewery. This dream first began in the spring of 1998 where Greg Taylor, Cam Heaps and Greg Cormwell aimed to make a Pilsner that would be highly competitive in the brewery industry. The “Three Fired Guys” put together their thoughts visions and passions together to create a business plan. 

This award winning Pilsner has been the focus for Steam Whistle as a Canadian Premium Pilsner to be world-class and something that Canadians can be proud of. The special recipe which has been based on Europe’s well known brewery standards is one factor that sets this Pilsner apart from the competition. Steam Whistle uses only four natural ingredients for this amazing product. These ingredients include: spring water, malted barley, hops and yeast. 

March of 2000 marked the day the first case of Steam Whistle Pilsner was sealed for sale. Passion, dedication and a unique green bottler are three main components as to what also sets Steam Whistle apart from their competition.

This proud independently owned brewery is one of Ontario’s top selling brands. Steam Whistle is now expanding their clientele to Alberta and British Columbia and are ready to start filling orders to send this unique pilsner to Germany, one of the worlds most renowned and recognized places for premium beers. 

The design of the bottles is a distinctive look based on the bottles from the late 40’s and early 50’s. With a painted label and non-twist off tops make these bottles very unique in design. The bottles are made with 30% more glass than regular beer bottles on the market and can last for up to 35 uses. Steam Whistle is also very involved in conserving the environment and taking green initiatives for the future. 

Green initiatives are a large part of Steam Whistles beer. The beer is made with all natural ingredients and its a big part of the value Steam Whistle wants to promote. Like stated before Steam Whistle since March of 2000 Steam Whistle uses 30% more glass as a reusable source and can be used up to 35 times cutting down in environmental waste. Steam Whistle also paints on their logo and bottles as a more tree friendly way or preserving the use of paper and environmental chemicals. 

Steam Whistle was the first company to use biodegradable cups for all outdoor events. The biodegradable cups are made up of cornstarch resin that is 100% compost-able within 50 days of use. This in turn cuts down on plastic waste and decreases the amount of pollution. Steam Whistle also uses wind power for a source to electricity and uses some bio fuel for all trucks shipping the Steam Whistle pilsner. There are many other forms of green initiatives that Steam Whistle practices for a greener more echo-friendly solutions. 

Therefore Steam Whistle is a very unique and well established organizations that are taking the right steps to become a well know Brewery across not only Canada but across the world. With the unique green bottles and painted on logo this pilsner makes a very strong and bold presence in the beer market. Also With all the green initiatives taken this company sets itself above and beyond the competition. All of these factors make Steam Whistle a brand we as Canadians can truly be proud of. 

Corporate Profile on ReVue Publications

I have been working on a corporate profile all week on a locally owned business based out of Belleville. Revue Publications is a full service branding company serving not only Belleville but surrounding areas from Kingston to Toronto and always expanding. ReVue has been in the print, marketing, publishing, advertising, web and graphic-design industry for over four years.

ReVue can create many types of full service branding materials for business from business cards to logo design, media plans, web site design and development and much more. With an in-house short run digital printing facility Revue offers print on demand services at an extremely competitive price.

ReVue  design focuses and targets their services on new and existing businesses. ReVue is always looking for new business owners to help assist with advertising marketing and establishing them into the industry. Establishing strong relationships with clients and paying close attention to detail, exceptional customer service and customizing all needs to the client are all key components to better customer service and appreciation. 

Revue is broken down into four components design, marketing, web and print. ReVue is made up of four key components to service their clients. These components are essential to ReVue as a full service branding company, to insure satisfaction and good customer service. 

Web:

ReVue offers a wide range of web site development tools as well as the most current programs for updating and creating web development. ReVue believes that a web site can tell a lot about a business and with careful thought and planning and give a web site credibility.

Marketing:

ReVue has professional marketing experts that will work with their client to find the best methods of marketing to their target audience. ReVue assists in branding and identity this is important for any company to successfully identity them self in the marketplace and brand them selves successfully. ReVue also does consulting, positioning, strategy and planning as well as product launching. 

Design: 

ReVue design offers a wide range of design solutions to help create original and unique design whether it be for a business card or a full on marketing campaign. ReVue assists with logo design, promotional material, illustrations and publications. 

Print:

ReVue is able to provide their clients with high quality, professional and inexpensive short run digital printing. ReVue can print many sizes of documents from Business cards, calendars, rack cards, book marks, appointment pads to even reproductions of paintings. 

(ReVue, Sales representative: Melissa Cowie)

“ReVue strives to educate and provide there clients with the best experience in growing their business we focus on branding and marketing to meet our clients needs”

for additional information you can visit ReVue at:

www.revuedesign.com, twitter, ReVue Publications blog and Facebook.