Wednesday, December 9, 2009

News Release on Gallery Artplus

A news release should the first document in a media kit. This document must include a title of the event or topic the media kit is constructed for. Then the time and place of the event. It should also include names of people running the event and then a brief summary concluding the news release.

Once the news release is complete it should be stated with a symbol -30- to show the end of the news release. At the bottom of the release it should include all contact information for the event and company putting on the event.

Backgrounder on Gallery Artplus


A backgrounder should come second in the media kit as supporting background information on the organization or event. This document helps to make the reader become more aware of the cause and history of the organization.

Basically this document gives the reader a brief biography on the company and additional information the company may have on the events that have been put on in the past. Then the backgrounder should include a brief summary of the company or event depending on what the media kit is based on.

Example of content for a backgrounder:

Being in the Graphic Design and Print Industry industry for over 30 years, Gallery ArtPlus is a new portion of the ArtPlus brand. Housed in the newly renovated ReVue Design Studio at 54 North Front Street in Belleville, Gallery ArtPlus has been a great success.


Gallery ArtPlus welcomes the public to come in and discover fine art in all of its forms and mediums. Gallery ArtPlus showcases local and national artists with a new and modern venue for displaying their fine art, sculptures, blown glass, cut glass, and jewelry. Gallery ArtPlus features a full gallery along with a gallery shop on the second floor. The gallery shop offers many items from Artwork, pottery, handcrafted jewelry and glasswork is elegantly displayed throughout both of these levels.


At ReVue Design and Gallery ArtPlus, creativity is believed to be a way of life, blended with state of the art technology, the gallery embodies the virtual presence for all represented artists. The virtual gallery will be online at www.galleryartplus.com. As well all Past exhibits, current exhibits, future exhibits, extended artist portfolios, artist bios and workshop announcements are all offered online for your convenience. The Gallery provides art for all ages to view as well as, private classes, Guest Artist Workshops for our youth and adults.


Each month Gallery ArtPlus showcases a new artist with a gallery opening. This event is open to the public and gives the artists an opportunity to meet and greet the general public. This event also offers complimentary wine as well as finger foods. The venue is consistently changing each month to accommodate the new exhibits.


Gallery ArtPlus is also involved in social media. You can find Gallery ArtPlus on facebook, twitter and blogger. For additional information feel free to stop in the Gallery and see for yourself the beautiful venue with outstanding mixed media sculptures, paintings, blown glass and much more. Whether you are a new visitor, art enthusiast or curious mind you are always welcome to enjoy the stimulating and relaxing atmosphere.

Media Kit Fact Sheet on Gallery Artplus


A media kit is made up of three components a fact sheet, backgrounder and news release. All three components must be consistent to the company or event. The three documents must not repeat each other.

A fact sheet should include the following information. The companies
mission statement, vision and goals of the organization or event. The fact sheet should include a list of guest speakers, names of people organizing the event or even artists that are supporting the event. Any additional information such as company contact information and social media outlets of the company event or organization.

Here is an example of content for a fact sheet:


Mission statement:

To be professional and offer the best atmosphere for all artists and visitors to Gallery ArtPlus.


Vision:

Believing that creativity is a way of life, blended with state of the art technology. Gallery ArtPlus believes in providing the virtual presence of all past, current and future artists.


Our Goal:

To provide art for everyone including private classes, Guest Artist Workshops for our youth and adults.


The Artists

• Bourdon, Marc from Belleville, Ontario

• Brownridge, Eleanor Nottawa, Ontario

• Cain, Wendy Belleville, Ontario

• Conway, Linda Cherry Valley, Ontario

• Csafordi, Andrew Bloomfield, Ontario

• Gauthier, Thairsa Picton, Ontario

• Hutchinson, Elizabeth Carrying Place, Ontario

• John, Tracy Harrowsmith, Ontario


Gallery Shop:

Most of all art displayed in the gallery is for sale as well as the gallery shop located upstairs offers unique items including art cards, jewelry, pottery, textiles, glassware and polished wooden pieces.


Social Media:

Twitter: https://twitter.com/GalleryArtplus

Blog: http://galleryartplus.blogspot.com/

Facebook: www.facebook.com Gallery ArtPlus