In order to pass the Post-Graduate Public Relations program at Loyalist College we must complete a portfolio that displays work we have done during the school year. These items showcase the strengths students have and the portfolio displays them in a professional and organized way. For my next portfolio article I have decided to create a press release.
A press release is a great way to show your understanding of the industry and how to properly and professionally write other types of release documents. If written well a press release can have a large impact in a community or public, in-turn this can create a lot of buzz or awareness for the person or organization releasing the document.
I have decided to do my press release on the Friends of the Trail and Hike Ontario because of my volunteer commitment. Hike Ontario is hosting an Annual walk to the Summit, while Friends of the Trail are co-hosting this event. I have received all information for the release and wrote the information into a press release format, now need to send it back for further editing by the organization.
I find this press release to be a great opportunity to start my professional portfolio as well to strengthen my writing skills. In the end I am able to help out in the community and benefit with a strong and useful portfolio piece.
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