Brand Analysis on Steam Whistle Brewery

It all started with three men with a dream. A dream to become owners of their own brewery. This dream first began in the spring of 1998 where Greg Taylor, Cam Heaps and Greg Cormwell aimed to make a Pilsner that would be highly competitive in the brewery industry. The “Three Fired Guys” put together their thoughts visions and passions together to create a business plan. 

This award winning Pilsner has been the focus for Steam Whistle as a Canadian Premium Pilsner to be world-class and something that Canadians can be proud of. The special recipe which has been based on Europe’s well known brewery standards is one factor that sets this Pilsner apart from the competition. Steam Whistle uses only four natural ingredients for this amazing product. These ingredients include: spring water, malted barley, hops and yeast. 

March of 2000 marked the day the first case of Steam Whistle Pilsner was sealed for sale. Passion, dedication and a unique green bottler are three main components as to what also sets Steam Whistle apart from their competition.

This proud independently owned brewery is one of Ontario’s top selling brands. Steam Whistle is now expanding their clientele to Alberta and British Columbia and are ready to start filling orders to send this unique pilsner to Germany, one of the worlds most renowned and recognized places for premium beers. 

The design of the bottles is a distinctive look based on the bottles from the late 40’s and early 50’s. With a painted label and non-twist off tops make these bottles very unique in design. The bottles are made with 30% more glass than regular beer bottles on the market and can last for up to 35 uses. Steam Whistle is also very involved in conserving the environment and taking green initiatives for the future. 

Green initiatives are a large part of Steam Whistles beer. The beer is made with all natural ingredients and its a big part of the value Steam Whistle wants to promote. Like stated before Steam Whistle since March of 2000 Steam Whistle uses 30% more glass as a reusable source and can be used up to 35 times cutting down in environmental waste. Steam Whistle also paints on their logo and bottles as a more tree friendly way or preserving the use of paper and environmental chemicals. 

Steam Whistle was the first company to use biodegradable cups for all outdoor events. The biodegradable cups are made up of cornstarch resin that is 100% compost-able within 50 days of use. This in turn cuts down on plastic waste and decreases the amount of pollution. Steam Whistle also uses wind power for a source to electricity and uses some bio fuel for all trucks shipping the Steam Whistle pilsner. There are many other forms of green initiatives that Steam Whistle practices for a greener more echo-friendly solutions. 

Therefore Steam Whistle is a very unique and well established organizations that are taking the right steps to become a well know Brewery across not only Canada but across the world. With the unique green bottles and painted on logo this pilsner makes a very strong and bold presence in the beer market. Also With all the green initiatives taken this company sets itself above and beyond the competition. All of these factors make Steam Whistle a brand we as Canadians can truly be proud of.